Stories

Case studies, points of view, and field notes from an embedded creative team. What we built, what we learned, and where we think this is all going.

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POV

AI Isn't Coming for Your Agency. It's Coming for the Part That Didn't Matter Anyway.

AI is bifurcating creative agencies: accelerating the good ones, exposing the ones that were only selling process. Our honest take.

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Slate Technologies product interface on dark background
Case Study

How Slate Turns Every Webinar Into a LinkedIn Content Engine

How Goodthings turns Slate's webinar recordings into a sustained LinkedIn content engine, and why an embedded team makes it work.
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Goodthings embedded creative partner workflow showing design tools and collaboration
POV

One Relationship. No Re-Explaining. Why the Embedded Model Wins.

The traditional agency model costs more than you think. Here’s why embedded creative partnerships consistently outperform it, and what that looks like in practice.
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Scala.ai logo lockup in white and yellow on gray background
Case Study

Zero to Brand: How SCALA.AI Launched in 10 Weeks

How SCALA.AI went from zero brand assets to a live site in 10 weeks, ready for an $8.5M seed announcement on day one.
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POV

Zero to Brand in 10 Weeks: What Actually Makes It Possible

Most brand launches are slow. Here’s what actually makes speed possible, and what the client has to bring to the table too.
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AIIR Products blue 'Intelligent HVAC' logo on light gray background
Case Study

Designing for Engineers: AIIR's AHR Expo Booth

How Goodthings designed AIIR's AHR Expo 2026 booth: 5 zones built to stop engineers, capture leads, and scale beyond one show.
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Typographic treatment of "Yes, and." in serif type on navy blue
POV

Yes, And We'll Figure It Out

A small studio's honest accounting of a year building with AI: what got cheap, what got harder, and why taste survived.
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