Win the floor before anyone even sees your booth.
Trade shows are expensive. Walking away with badge scans and a pile of brochures is a waste. We help you show up with a story, from booth video and product demos to pre-show content and post-show follow-up that keeps conversations alive long after the floor closes.
A great booth gets people to stop walking. Great content is what makes them remember you — and gives you something to send them the week after. We build the content infrastructure that makes the event investment pay off for months, not days.
The best trade show strategy doesn't start on the show floor. It starts six weeks out, with content that builds anticipation, and it ends six weeks after, with follow-up that keeps the conversation alive.
We work in three phases built around the event timeline: before, during, and after. Most clients come to us for one and end up seeing what's possible with all three.
Booth video production, product demo content, speaker assets, pre-event social and email content, sales enablement materials.
Event photography and video capture, live social content production, executive headshots, product demonstrations on film, aerial/drone where permitted.
Highlight reel, top-moments cutdowns, follow-up email content, lead nurture assets, campaign wrap materials.
Booth & Environment Video — The piece that plays on your screen and does the talking before you even engage.
Product Demo Videos — Clean, clear demonstrations that show what your product does and why it matters.
Pre-Event Social & Email Content — Build anticipation and book meetings before anyone lands in the city.
On-Site Photography & Event Capture — A full day of professional stills and video you can use for months.
Post-Event Highlight Reel — The shareable artifact that extends the event's reach beyond the floor.
Trade Show Sales Enablement Kit — Leave-behinds, one-pagers, and follow-up assets built around what you showed.
Aerial / Drone Capture — Overhead coverage of your space, campus, or event where permitted.
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Goodthings is a US-based experiential marketing agency that builds the content layer around trade shows and events: booth video, on-site capture, and post-show campaigns that keep leads warm for months.
It builds everything around the booth that makes the investment pay: pre-show content that books meetings, booth video and demos that stop traffic, on-site capture, and post-show follow-up assets. Goodthings works all three phases on one timeline.
Six to eight weeks before the show. That's enough time to produce booth video, demo films, speaker assets, and the pre-event social and email content that fills your meeting calendar before anyone lands.
A silent-legible booth video that communicates what you do in under 15 seconds without audio, plus a clean product demo loop. Goodthings produced both for AIIR Products at AHR Expo 2026.
A highlight reel, top-moment cutdowns, follow-up email content, and lead-nurture assets cut from on-site capture, delivered while the leads are still warm. The event keeps working for months, not days.
Yes: full-day professional stills and video, executive headshots, live social content, and drone capture where permitted.
We focus on the content and media layer: what plays on the screens, what fills the feeds, and what follows up afterward. We partner with your booth fabricator and design environment graphics, banners, and collateral around their build.
No pitch, no pressure. Just a real conversation about what you're building and how we can help.
Reach out directly: hello@goodthings.io