Trade Show & Experiential

Win the floor before anyone even sees your booth.

Trade shows are expensive. Walking away with badge scans and a pile of brochures is a waste. We help you show up with a story, from booth video and product demos to pre-show content and post-show follow-up that keeps conversations alive long after the floor closes.

Three men standing on stage with TechSurge logos on backdrop, speaking to an audience.

Most companies spend 80% of their event budget on the booth and 20% on everything else. Then wonder why their leads go cold.

A great booth gets people to stop walking. Great content is what makes them remember you — and gives you something to send them the week after. We build the content infrastructure that makes the event investment pay off for months, not days.

The best trade show strategy doesn't start on the show floor. It starts six weeks out, with content that builds anticipation, and it ends six weeks after, with follow-up that keeps the conversation alive.

Collage of images featuring KOVA and Katerra booths at a tech event, TechSurge panel discussions, a Pareto 2024 Party invitation, branded t-shirts, and a Celesta Capital welcome banner.

What we actually do.

We work in three phases built around the event timeline: before, during, and after. Most clients come to us for one and end up seeing what's possible with all three.

Pre-Show (6–8 weeks out)

Booth video production, product demo content, speaker assets, pre-event social and email content, sales enablement materials.

On-Site

Event photography and video capture, live social content production, executive headshots, product demonstrations on film, aerial/drone where permitted.

Post-Show

Highlight reel, top-moments cutdowns, follow-up email content, lead nurture assets, campaign wrap materials.

What we make.

Booth & Environment Video — The piece that plays on your screen and does the talking before you even engage.

Product Demo Videos — Clean, clear demonstrations that show what your product does and why it matters.

Pre-Event Social & Email Content — Build anticipation and book meetings before anyone lands in the city.

On-Site Photography & Event Capture — A full day of professional stills and video you can use for months.

Post-Event Highlight Reel — The shareable artifact that extends the event's reach beyond the floor.

Trade Show Sales Enablement Kit — Leave-behinds, one-pagers, and follow-up assets built around what you showed.

Aerial / Drone Capture — Overhead coverage of your space, campus, or event where permitted.

No pitch, no pressure. Just a real conversation about what you're building and how we can help.

Reach out directly: hello@goodthings.io

Let us make
Goodthings
for you.

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