Maui Greens is a vertically integrated farming company expanding its market presence, and looking for ways to differentiate more clearly for customers.

To support them we performed a naming exercise to find a name that was not as tied to place, explored visual brand expressions to help them differentiate in the space, and developed a new visual look / feel for the company.

After landing on the perfect name we developed their complete brand identity that informed important launch pieces like their new website and packaging for getting onto supermarket shelves. To prepare for a Maui launch we developed their new site colorsproduce.com setting them up for the future.

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Celesta Capital (formerly WRVI Capital) is an investment firm focused on disruptive technologies and innovative businesses--with a focus on mentoring young companies to create long-term value for investors.

Together, we have worked to help support a number of their portfolio companies in developing brand look and feel, successful pursuit of new fundraising, product go-to-market, and overarching marketing strategy. As a result, when the firm started to think about their own brand identity it was only natural that we were the partner they chose to help them rebrand to support more differentiated market positioning.

From helping identify and select a new name, Celesta Capital, to developing an overarching brand identity that captured their brand values and characteristics, and ultimately in relaunching a new “face” to the market across all of their marketing surfaces—we engaged in a deeply collaborative process to produce a new firm identity that is differentiated and modern.

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In March 2020, with the pandemic looming, Canlis—the premier dining experience in Seattle for 7 decades—closed their doors. Over the course of the next 6 months, they would try 7 new business concepts, and hold two fundraisers—pivoting and pivoting again to keep their staff employed, and provide a bright spot of energy and hope to the city.

With few options both profitable and safe, the Canlis brothers dreamed up the idea for Canlis Community College. Described as “online learning, in-person fun” the Community College brought together an impressive cast of local organizations and individuals to create a mix of both online and offline experiences characterized by food, wine, and most importantly deeply Seattle experiences.

In just 4 weeks, Goodthings built an entirely from-scratch web experience that allowed students to enroll in the school for just $25. From there they could partake in  live courses, purchase field trips, and  even order frozen TV dinners.

Most of the usual product development conventions went out the window and we had to move at an unprecedented pace. The epitome of an iterative and collaborative process, often sitting with Canlis in person, we imagined features as they were being coded, designed UX things often after we began a POC, and even worked with Canlis staff to pressure test the app before a public release.

Thousands of students enrolled as soon as we sent the public invite.

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Atonarp is applying spectronomy to innovate in the field of medical diagnostics.

In late 2020 we engaged with Atonarp to help them prepare to raise their next round of funding. This included refreshing their visual brand identity to help them feel more differentiated in the marketplace, as well as refining how they tell their brand and product story.

This was just a jumping off point as we helped them rebrand in early 2021. We explored where the brand had been in the past and where they were planning to go. We evolved what they had into a brand feel that matches where their company is going.

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