A fractional creative team that feels like yours. Because it is.

Your whole creative department.

Without the headcount.

Not a vendor. Not an agency that invoices and disappears. We embed with your team as a long-term creative partner, handling strategy, design, video, web, and content while you focus on building the company. We're in your Slack, on your calls, and invested in your outcomes.

Growing companies need a full creative department before they can afford one.

So they patch it together: a freelancer for the deck, an agency for the website, a contractor for social. The work comes back inconsistent. No one carries institutional knowledge from one project to the next. You spend more time managing vendors than building the company.

There's a better model. One team that knows your brand, your voice, your customers, and your roadmap. One relationship where you don't have to re-explain everything every time you have a new project. One partner who's thinking about what you need before you ask.

Modern open office with wooden floors, two people chatting on a black couch, a man writing on a whiteboard, and two men talking in the kitchen area.

What we actually do.

Embedded partnerships are structured as monthly retainers with a dedicated block of hours across services. We kick off with a strategy session to understand your priorities for the quarter, then stay on as an always-available extension of your team.

Every retainer includes:

— A dedicated point of contact who knows your brand and business

— Flexible hours across services — brand, video, web, content, design, strategy

— Weekly or bi-weekly check-ins to align on priorities

— Quarterly planning sessions to get ahead of what's coming

We don't do scope creep conversations. We do the work.

How it works.

Every engagement starts with a dedicated monthly hour block — yours to use across any combination of our services: strategy, brand, video, web, motion, content, and design.We offer three tiers based on how much creative bandwidth you need.

‍Starter is built for early-stage companies that need consistent output in one primary lane — whether that's video, content, or ongoing brand maintenance. It's a light, focused engagement that keeps things moving without overcommitting.
‍Growth opens up full creative support across brand, content, and web. There's enough room here for proactive work, not just reactive requests. This is the most common starting point for Series A and post-launch teams.
‍Scale functions as a full embedded creative department — strategy through execution across every service lane. It's the right fit for companies moving fast that need a team keeping pace.

A few things that are true across all tiers: you get full access to our entire service stack. You can pause or adjust your monthly hours with 30 days notice. And you're only ever paying for production hours — project management and account management are on us.

Group of young adults working on laptops around a wooden table in a casual indoor setting.

Ongoing partnerships.

Goodthings is a US-based fractional creative team: one embedded partner covering strategy, brand, video, web, and content on a monthly retainer. Call it an outsourced creative department or a creative team as a service; our clients just call it their team. A few partnerships:

AIIR Products: embedded creative team for more than five years — brand, Webflow site, video, and trade show content from one ongoing partnership.
Alveo Technologies: began as a single project, now an ongoing embedded team across brand, web, and content.
Story: ongoing video and photo partnership that started with one website build.

Fractional creative team FAQs

What is a fractional creative team?

A senior creative department you pay for by the month instead of hiring: strategy, brand, design, video, web, and content from one team that knows your business. Goodthings structures it as a monthly hour block usable across any service.

How is this different from hiring an agency per project?

No re-explaining, no vendor hand-offs, no institutional memory loss. One partner carries your brand, voice, and roadmap from project to project. AIIR Products has run this model with Goodthings for over five years.

How much does a fractional creative team cost?

Goodthings retainers come in three tiers: Starter for one primary lane, Growth for full support across brand, content, and web, and Scale for a full embedded creative department. You pay only for production hours; PM and account management are included.

What's included in the retainer?

A dedicated point of contact, flexible hours across every service lane, weekly or bi-weekly check-ins, and quarterly planning. Hours can be paused or adjusted with 30 days notice.

Who is this for?

Seed through Series B companies and lean marketing teams that need consistent senior creative output without building a department. Growth tier is the most common starting point for Series A and post-launch teams.

Can we start with a project instead?

Yes. Many embedded partnerships start as a single website, rebrand, or video. Alveo Technologies and Story both began as projects and converted to ongoing partnerships.

No pitch, no pressure. Just a real conversation about what you're building and how we can help.

Reach out directly: shaun@goodthings.io

Let us make

Goodthings

for you.

Thanks for reaching out! We'll be in touch soon.

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