Dealer Tire (Sentric)

Sentric, a sub-brand of Dealer Tire focused on ADAS (Advanced Driver Assistance Systems) calibration and validation, helps automotive teams understand, validate, and trust these critical safety systems. They engaged us to create a suite of video content that clearly explains what Sentric does and why it matters. We sent a crew onsite to capture interviews, testimonials, and supporting visuals, then brought it all together with motion-forward storytelling. The final deliverables included a brand anthem, testimonial videos, and social cutdowns—designed to translate complex ADAS technology into clear, credible, and engaging narratives for customers and partners.

‍